Blue Hat Technique #17 – Keyword Fluffing

I’ve gotten a couple requests asking me to keep the Link Laundering, Madlib Sites, and Power Indexing Tips series going. I think that’s a great Fuckin’ idea. Let’s not only do that but throw in a related Blue Hat Technique at the same time. This is a little technique I learned back in my warez and mp3 site days. You’ve probably seen it used before, but if you’re like most marketers you’ve probably just skipped right by it without ever giving it a second thought. It’s called Keyword Fluffing. It’s fairly simple and works pretty damn well, especially if you have a large site(eg. A Madlib Site).

ObjectiveWe’re going to fluff all of our individual pages’ keywords with additional targeted long tailed phrases. We’re going to do this by creating a search box with static results and inner link within the appropriate pages. This in a sense will attempt to triple or quadruple your long tailed search traffic. This of course is an unrealistic performance result, but it will work and help quite a bit. Worthy of mention, there is an extremely blackhat version of this technique called Keyword Drafting, but for this post we’ll keep it very white hat and by the books. Yes, many major sites use this technique and it’s well within the rules. The Process1) Create a search feature on your site. Using Mod-Rewrite have it print the results to a separate subdirectory. For instance the results for the search “My Keyword” will result in a static page of the results located at

2) Pick up to five keywords related to your site’s niche to fluff. These will need to be common keywords that people looking for your site may tack on to their search. As an example, many software directories and crackz sites use the terms, download, crack, keygen, & serial to fluff. So when they have a page targeting “Adobe Photoshop” that page will also fluff for the terms, “Adobe Photoshop Download”, “Adobe Photoshop Crack” and “Adobe Photoshop Keygen.” Many of whom are common phrases people might add on to their search terms in the engines.

3) On each individual page on your site at the bottom put a little Div that says “Related Searches” or something similar. Then put in a link to the search results for each of those long tailed phrases. For instance the Adobe Photoshop page will have a link to with the anchor text “Adobe Photoshop Serial.” Be sure to make these links crawlable and pass PR. You will want them to get crawled and indexed so they can start ranking for those individual terms.

4) Make your site’s search box record the most recent searches. For added value, on your main page put up a link to the “Recent Searches.” Be sure to filter out unwanted html tags and inappropriate words. You don’t want people abusing this feature. You do however want to start gaining some extra targeted phrases you may not have thought of in the indeces.

The real trick to this technique is to scale it according to your sites’ current indexing power. I’d recommend you don’t just immediately implement this off the get go. A rule of thumb I use is to wait till my site has reached at least 60% saturation in at least 2 major engines.

For this technique I used an example that I thought people may have openly noticed. You have probably heard the recent news that Youtube has announced that they have quit using this technique, not because it’s against the Google TOS but because it was “unfair to the integrity of their results.” Meaning it worked too damn well, and other more relevant sites couldn’t compete against their saturation levels. There are of course other more prominent examples I could use, but for the sake of exercise I encourage you to reread my Madlib Sites post and think about the advanced version of this post, Keyword Fluffing with Replacement. I’ll give you an example directly. In the madlib post we targeted the phrase “Dating in ___.” The blank represented a targeted geolocation(ie. New York). Consider replacing the “Dating In” with “Single Women In” or “Single Men in.” That way you not only target the several thousand phrases related to the actual dating terms but you also got the substitution for people using different versions of the searches.

There you go! You just over tripled your saturation and keyword targeting. With any luck and time this will bring in quite a bit more organic search traffic. Hell, who needs luck.