Digital marketing, online marketing, internet marketing, whatever you can call it. Marketing your company or brand online is a big platform these days. Internet use has increased from the last few years, and this shift massively affected how people purchase goods and interact with the business.
What is Digital Marketing?
Digital marketing is a way of creating an online brand representation through various tools across multiple platforms. The core purpose of digital marketing is to stay up to conversations and begin the engagement process between the brand and the audience.
Digital Marketing refers to any online marketing effort or assets. Email marketing, pay-per-click advertising, and social media marketing are great examples of digital marketing.
Digital marketing assets.
Approximately anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. Many people don’t realize how many digital marketing assets they have at their disposal. Here are a few examples:
Your website
Video content (video ads, product demos, etc.)
Images (Infographics, product shots, company photos, etc.)
Branded assets (logo, icons, acronyms, etc.)
Online products and tools (SaaS, calculators, interactive contents, etc.)
Written content (blog posts, eBooks, Product descriptions, etc.)
Review
Social media pages
As you probably imagine, this list scratches the surface. Most digital marketing assets fall into one of these categories.
Digital marketing Strategies.
Here are some of the strategies maximum businesses are using:
Paid Search Advertising
Google, Bing, and Yahoo! All of them allow you to run text ads on their Search Engine Result Page (SERPs). Paid search advertising is one of the significant ways to target potential customers who are actively searching for a product or service.
Search Engine Optimization (SEO)
If you don’t want to pay to appear in the Search Engine Result Page (SERPs), you can also use SEO to rank pages or blogs posts on your site organically. You don’t have to pay for every single click, but getting page rank usually takes quite a bit of time and effort.
Pay-Pay Per-click Advertising
Pay-pay per-click (PPC) advertising is a broad term covering any digital marketing where you pay every user who clicks on an ad.
Social media Marketing
Social media marketing is the free natural way to use social media platforms like Facebook or Twitter to market your business. And just like SEO, organically marketing your business on social media takes lots of time and effort, yet in the long run, it can result much cheaper.
Email marketing
Email marketing is the old form of marketing, and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highly content, or promote an event.
How Do I Get Started?
Getting started with Digital marketing is pretty straightforward. Most online platforms make it easy to sign up and create your first campaign.
A 4 step process for Digital Marketing
Step 1: Build your persona
What I mean by Building your persona is that you must define who you need to reach out, and communicate through the digital marketing process. To build your persona, you have to classify the ideal customer to stand out from the crowd
To make it easy, you can start by analyzing the following key indicators:
Demographics
Behaviors
Likes and dislikes
Goal
Motivations
Pattens
If you want to target the audience and reach out to the ideal prospect, you will need to cut the mist and see the clear picture.
Step 2: Create content
We are about to explore content creation that will educate on how the process of content creation paves the way for digital marketing success. Some of the essential tools of the Digital Marketing arsenal are
Content- Content is a valuable piece of information in any form such as video, audio, text, or visual that delivers a helpful message across.
In other words, it could be articles, videos, podcasts, infographics, and pictures that could be used to deliver value to the audience.
Search Engine Optimizer- Search Engine Optimizer (SEO) is an essential phenomenon in online marketing.
SEO is the answer if you want your content to perform better on the platform.
Step 3: Develop a Strategy
When you have created content, hands down, it doesn’t mean that you are all set here; there are two essential elements of digital marketing strategy that you need to check off at this point:
Select social media networks: social media networks are compulsory to the digital marketing process. One can’t establish a digital marketing strategy without exerting the power of social media.
Choosing an online advertising platform: Online advertising was a little different before the advent of Social media.
These two-element help us determine a better strategy that incorporates the proper selection of social media and online advertising platforms.
Step 4: Analyze the outcome.
A digital marketing campaign is incomplete without insights and results analysis.Pay close attention to statistics and what is happening with your digital marketing
campaign. It wouldn’t be wrong to say that one must keep an eye on lead generation, email sign-ups, social media followers, and content sharing.
Tags :- #digitalmarketing, #digitalmarketingtraining, #SEO, #SMO, #PPC